top of page

Tommy Hilfiger enters Decentraland for Metaverse Fashion Week

Updated: Apr 21, 2023

GB Market Commentary 23/03/2022

by Marcus Sotiriou


Whilst Bitcoin hovers between $42,000-$43,000, mainstream adoption for cryptocurrencies and the metaverse accelerates.


During Metaverse Fashion Week, taking place this Thursday-Sunday in Decentraland, Tommy Hilfiger will showcase its Spring 2022 collections, which represents the “brand’s focus on digital innovation and exploring new consumer channels.” Dolce & Gabbana, Selfridges, Jacob & Co, Franck Muller, Garrett Leight, Cavalli, and The Fabricant will also be attending.


On Monday, Tommy Hilfiger announced that it has partnered with Boson Portal, a metaverse marketplace. The BOSON token rallied over 50% after the news was announced. A Tommy Hilfiger store will be located within Boson Portal, where items can be purchased as non-fungible token (NFT) assets, and then owners can redeem the NFTs for “physical products delivered straight to the customers’ door.”


Tommy Hilfiger leap to the metaverse and digital asset platforms
Tommy Hilfiger leap to the metaverse and digital asset platforms

Boson explained, “Consumers can teleport their avatar to the virtual store and shop a select range of limited-edition products from the Spring 2022 Tommy Hilfiger collection, will encounter floating 3D renders of signature styles, including the varsity jacket for men, the madras shirt for women and a unisex hoodie featuring the iconic Tommy Hilfiger logo.” I think that Tommy Hilfiger’s leap into the metaverse provides proof of the use case that the metaverse provides for retailers, as they are able to access more consumers in the digital world and on digital asset platforms.


Furthermore, chip supplier giant Qualcomm is launching a $100 million investment fund that will support companies building out the metaverse using augmented reality, mixed reality or virtual reality.


According to the Qualcomm Chief Financial Officer, Qualcomm hopes to broaden the market for its chips through the fund. Currently, Qualcomm provides chips for virtual reality headsets and has partnered with Microsoft to create chips for augmented reality. Qualcomm’s metaverse integration allows them to generate 17% of its $10.7 billion revenue. An increasing number of household names are building out their metaverse reach, such as Disney, as the long-term prospect for the metaverse seems revolutionary.


Prominent companies like entertainment conglomerate Disney have made moves to grow their metaverse reach, and an increasing number of firms filing trademarks related to selling items in virtual spaces and in digital asset platforms.


Trade Crypto with confidence on our digital asset platforms. Get started on the GlobalBlock app


3 Comments




kadofih795
Mar 13

Make a statement with the Beth Dutton Blue Coat from Western Wear! This iconic piece brings bold fashion with a Western touch. Order today!

Like
GB_CC_May_Digital Asset Trading_Whiteout
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • telegram logo

GlobalBlock EU ApS is a company incorporated and registered in accordance with the applicable laws of the Kingdom of Denmark as virtual asset service provider, with registration number (CVR-number) 45126382. GlobalBlock EU ApS is wholly owned by GlobalBlock Holdings., a company registered in England and Wales with registration number 15929099 . GlobalBlock EU ApS is not a licensed financial services provider and is not supervised as such by the Danish Financial Supervisory Authority. GlobalBlock EU ApS is supervised with respect to anti money laundering by the Danish Financial Supervisory Authority within the scope of the Danish Act on Prevention of Money Laundering and Terrorist Financing and other legislation stemming thereof.

.
GlobalBlock Europe, UAB is a company incorporated and registered in accordance with the applicable laws of the Republic of Lithuania as a virtual currency depository wallet operator and virtual currency exchange operator, with registration number 306045642. GlobalBlock Europe, UAB is wholly owned by GlobalBlock Holdings Ltd., a company registered in England and Wales with registration number 15929099,  GlobalBlock Europe, UAB is not a licensed financial services provider and is not supervised by the Bank of Lithuania. GlobalBlock Europe, UAB is supervised by the Financial Crime Investigation Service under the Ministry of Interior of the Republic of Lithuania within the scope of the Law on Prevention of Money Laundering and Terrorist Financing of the Republic of Lithuania and other legislation stemming thereof.
 
Investors should be aware that cryptocurrencies are volatile investment instruments that carry a high degree of risk to the capital investment. The information in this website is not intended and should not be construed as an offer, solicitation or recommendation to buy or sell any specific investments or participate in any specific investment (or other) strategy. The products and services outlined on this website may not be suitable for all types of investors. The value of an investment can go down as well as up, and you may not get back the amount you originally invested. You should not invest more than you can afford to lose and should ensure that you fully understand the risks involved. Before trading, please take into consideration your level of experience, investment objectives, and seek independent financial advice if necessary. It is your responsibility to ascertain whether you are permitted to use the services of GlobalBlock Europe, UAB based on the legal requirements in your country of residence. The information in this website is for information purposes only and is subject to change. No part of this website can be reproduced without written permission.


 Client fiat is held with GlobalBlock in accounts with BCB Limited,and does not meet the definition of Electronic Money (e-money). Client fiat and cryptocurrency are not “safeguarded” nor covered by any compensation scheme. Clients could potentially lose their cryptocurrency or fiat if something were to happen to GlobalBlock or, BCB.

Cryptoasset Notice

Cryptoasset services are provided by GlobalBlock Europe, UAB (“GlobalBlock”).   Cryptoassets are not regulated in any jurisdiction and the value of your assets can increase or decrease. You should note that your cryptoasset profits may be subject to Capital Gains Tax.

The service you obtain through the website or the app in the UK, contains cryptoasrvices not regulated by the Financial Conduct Authority. Please be aware that:

  • You will have no recourse to the Financial Ombudsman Service in the event of a complaint relating to cryptoasset services.

  • Your cryptoasset account is not protected by the Financial Services Compensation Scheme.

  • Cryptoassets may experience frequent price volatility resulting in a high degree of risk.

bottom of page